Let’s be real, we like wordplay and we like to eat. We wanted a name that would evoke our work ethic, but also feel tongue in cheek.
Frying takes something that was probably already good, and turns it into something irresistible. There are an incredible amount of high quality small businesses out there, and some will never take off, not for a lack of quality or hustle, but because they don’t have branding that cuts through the noise and gets them noticed. We want to take those brands that are already good, and turn them into something irresistible.
Fried food is political and sometimes taboo. It’s considered inexpensive, accessible, unhealthy. We are supposed to feel guilty for eating it, for serving it, for loving it. It is enticing and unconventional. As a branding company, we want to create craveable brands that deliver an experience traditional marketing isn’t capable of. We do that by making branding accessible, leaning into what is considered taboo, and encouraging YOU to redefine what is healthy for your brand.
A name like Fried Hustle filters through the static to bring like minded customers to us, those who aren’t served BY or don’t align with traditional marketing standards. If that’s you, let us know–we are sooo ready to cook up some good good branding with you!
