Posts tagged branding

Why to Hire a Branding Agency, Not Just a Designer and Copywriter

…Whether you choose to define your brand message or not, you have one. In order to control this perception, many brands will hire a graphic designer, a copywriter, or both. However, without holistic brand oversight, without a specific person in control or a guide keeping things together, a brand can look like a mess in the mind of your customer. Lack of cohesion is bad for business! So how do you avoid it?

Summer BegnaudMarch 5, 2020branding, brand

Branding is Your Ride or Die, Marketing is Your Summer Fling

While marketing and branding are intrinsically linked and interdependent, they are not interchangeable. They feed each other, but they are not the same. And they are defined in hundreds of different ways on hundreds of different websites. So how do you know which is which and where to start?

marketing, brandingSummer BegnaudAugust 9, 2019branding, marketing, branding strategy, marketing strategy, small business, creative services, clients, customers, storytelling, event planning