Based in Austin, Texas, Fried Hustle is a creative agency with bright talent, and an intentional team who is dedicated to building powerful brands from the ground up.
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We need to talk about cannibals. Specifically brand cannibals. All jokes aside, brand cannibalization is an important topic. What is brand cannibalization? It’s what it sounds like. Your brands eating your other brands.
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Mistakes are a normal part of life and of business - especially when it comes to branding. Read on to find out what mistakes you might be making with your brand, and how to fix them!
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…Whether you choose to define your brand message or not, you have one. In order to control this perception, many brands will hire a graphic designer, a copywriter, or both. However, without holistic brand oversight, without a specific person in control or a guide keeping things together, a brand can look like a mess in the mind of your customer. Lack of cohesion is bad for business! So how do you avoid it?
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You need the mentors who can give you logistical business advice. You also need the mentors who can provide you with emotional support and someone who isn’t afraid to give you perspective about what you might have done wrong when dealing with clients. Find the people who will teach you, the people who will root for you, and the people who will tell you the truth.
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While marketing and branding are intrinsically linked and interdependent, they are not interchangeable. They feed each other, but they are not the same. And they are defined in hundreds of different ways on hundreds of different websites. So how do you know which is which and where to start?
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