what is a brand audit?
A Brand Audit is an exploration and evaluation of your brand from an outside, expert perspective. Often business owners are too close to their work to understand how their offerings are perceived from the outside looking in. Think of our one-week brand audit as a check-up - we look at what’s working, what’s not, and how we can improve.
Cost of an audit: $6975
Cost of not doing an audit:
Brand without direction
Unable to connect with audience
Wasted marketing and advertising dollars
Lack of synergy among team
No roadmap for content creation, graphics, or messaging
do i need one?
You might need a brand audit if:
Your ads aren’t converting
Your team isn’t engaged with their work
You keep throwing money at marketing and nothing is working
You’re struggling to compete with competitors
You’re not sure where to start with design
You can’t explain your brand concisely in one sentence
Your team doesn’t agree on what your brand is or should be
You’ve recently undergone a merger, acquisition, or major restructuring
Your growth is stagnating
BRAND AUDIT IN 1 WEEK!
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BRAND AUDIT IN 1 WEEK! 〰️
All in a week? What does that look like?
DAY ONE: Exploration
We’ll observe the physical experience of your brand by visiting your office or place of business to get a sense of your existing brand and internal culture
We’ll speak with your employees about their experience of the brand and company culture
We’ll explore your digital assets - social media, website, Google business page, etc.
We’ll also look at what comes up when we Google you and do social listening: what are people saying about your business? What are your reviews like and how are they handled? What can we learn from external feedback?
Day 1 will give us key insights into the way your current brand is presented and an understanding of the degree to which your internal brand aligns with your external brand
DAY TWO: Exploration
We’ll examine any existing internal brand guidelines or documentation to analyze their efficacy, their implementation, and their impact
We’ll look through existing internal brand expressions including memos, presentations, training materials, company handbook, etc. to understand your internal brand
Day 2 gives us an understanding of primary your brand messages and elements and their impact in practice
DAY THREE : Analysis
We’ll perform a market analysis of competitors and where your brand is positioned in the market
We’ll map out what makes you unique and what stands out about your brand
We’ll produce a SWOT analysis to identify your top level strengths, weaknesses, opportunities, and threats
We’ll look at whether the market space you occupy has recently changed and whether or not your brand is in alignment with its current evolution
Day 3 highlights if your brand is positioned correctly next to its competitors and in the context of the market as a whole
DAY FOUR AND FIVE: Analysis
This is the real analysis - once we’ve gathered all of our observations and information, we’ll get to work streamlining your brand to match your values
We will get to the root of what your brand stands for, and whether or not it is being properly represented
We will create a presentation with our findings and recommendations including specific steps on which pieces are missing, which need updating, and which are functioning successfully as is
Days 4 and 5 bring forth the foundations of the brand, and an action plan of how to pivot if necessary
DAY 6: PRESENTATION
We will meet with you to present our findings and recommendations for your brand
Recommendations often include, revising/pivoting mission statement, vision, voice, USP, elevator pitch, visual elements, etc.
We will propose a timeline and next steps for a brand refresh, rebrand, or repositioning (if needed)